Dr. Aravinda Reddy M N - Ramaiah Institute

Dr. Aravinda Reddy M.N

Assistant Professor

Email: aravindar@msrim.org

Ext: 178

About the Faculty

Dr. Aravinda Reddy M N is an Assistant Professor in the area of Information system and Business Analytics at Ramaiah Institute of Management, Bangalore. He has completed his PhD in E-Business and its impact on Retail Sector area from Himalayan University. He is in academics from past 20 years and working in Gokula education foundation (GEF) as assistant professor since 2006.

His thesis is focused on e-business and its impact on organizational performance in retail sector in Bangalore region. He has published research papers in top rated international peer reviewed journals and presented his papers at several reputed national and international conferences.

He is a Board of Examiner for Karnataka Public service commission (KPSC) for KAS cadre examinations. He is a resource person for UGC – Academic staff college, Ministry of Human Resource Development (MHRD), Government of India. He has attended many workshops including IIM Bangalore in the field of Analytics and Research

Area of Research

  • Management Information Systems, Information Technology for Business, E-Commerce, mobile commerce and business analytics

Education

  • PhD in Business & Management
  • M.B.A in Systems
  • M.Sc, Bangalore University
  • MPhil, Bharatidasan University
  • PGDCA
  • HDSE

Affiliation

  • Assistant Professor, GEF since 2006, Bangalore

Research

Journal Publications
  • A Study On Influence of Social Media Communication On Brand Equity and Brand Evangelism of Millennials - International Journal of Social Science and Economic Research.  Volume 7, Issue 10 October 2019, Impact Factor 7.174
  • Impact of Determinants On Return On Equity (Roe) On Nifty Fast Moving Consumer Goods (FMCG) Index Constituents - International Journal of Advanced Research – (IJAR) - IF value: 7.08 Volume 7, October 2019, Issue- 10 CrossRef DOI:10.21474/IJAR01, ISSN 2320-5407, IC Value:56.43
  • Guerrilla advertising and its Impact on consumers’: With reference to Beverage Industry in Bengaluru - International Journal of Business Management and Allied Sciences (IJBMAS), Volume 6, Issue 3 – 2019, ISSN:2349-4638, IMPACT FACTOR 6.83
  • User-Generated Content on Purchase Intention for Fashion Products: A Study on Women Consumers in Bangalore, International Journal of Social Science and Economic Research.  Volume 4 No. 8 (Issue August 2019), ISSN: 2455-8834, IMPACT FACTOR 2.173
  • A Study of Sports Celebrity Endorsement On the Purchase Intention of Bangalore Youth, International Journal of Business and Administration Research Review, ISSN2348 – 0653(Print) ISSN-2347-856X (Online), Vol 6, Issue 3 July – Sep 2019, pages 7-11, IMPACT FACTOR: 5.494
  • A study on the influence of Co-branding on Customer Perception in Bangalore City, International Journal of Emerging Technologies and Innovative Research, ISSN 2349-5162, Vol.6, Issue 6, page no.397-404, June 2019, impact factor: 5.87.
  • Application of Text Analytics on Leadership from Social Media Network – AIMS Journal of Research, (AJR), ISSN (Print): 2321 – 8487, Volume 15, June 2019
  • Use of IOT at Bosch Manufacturing in Bangalore, International Journal of Management (IJM), ISSN Print: 0976-6502 and ISSN Online: 0976-6510, Volume 10, Issue 1, February 2019, impact factor: 8.19
  • Dealer Associations and Supply Chain Performance in Financial Services Processes in Bangalore, International Journal of Engineering and Management Research, ISSN (ONLINE): 2250-0758, ISSN (PRINT): 2394-6962, Pg Num: 223-227, February 2017
  • Role of information technology in Karnataka tourism industry, International Journal of Management and Applied Science (IJMAS) ISSN - 2394-7926, Volume 3, Issue 6, June 2017
  • Technology in Banking: Beneficiaries’ Perception, AIMS journal of Research, ISSN 2321-8487, Vol 11, Issue 2, September 2016
  • A study of service quality performance passenger satisfaction in Indian railways, Airo International Research Journal, ISSN 2320-3714, Vol VIII, August 2016
  • A study of passenger performance to Indian railways, Airo International Research Journal, ISSN 2320-3714, Vol VI, August 2015
  • Consumer’s' Buying Behavior Towards Online shopping – A Case Study of Snapdeal.Com users in Bangalore City - AIMS journal of Research, ISSN 2321-8487, Vol 10, Issue 2, September 2015
  • Information and communication technology and Indian Social Enterprise – A profile at International Conference on Social Entrepreneurship for sustainable development in emerging economies, Organized by Malleswaram First Grade College, December 2012
  • Factors Ensuring Quality & Sustainability of Business Education Globally, International Conference jointly organized by IACBE, USA and AIMS, Peenya, Bangalore, July 2012
  • E-learning Pedagogy: tools to enhance effective e-learning environment, National level seminar, on strategic Value creation in higher education, 10 & 11th Feb 2010

Presented at Conferences

  • Application of Text Analytics on Leadership from Social Media Network – AIMS Journal of Research, (AJR), ISSN (Print) : 2321 – 8487, Volume 15, June 2019
  • Role of information technology in Karnataka tourism industry, International Journal of Management and Applied Science (IJMAS) ISSN - 2394-7926
  • Presented a paper on “Electronic Education” at MLA Higher Academy, Bangalore
  • Information and communication technology and Indian Social Enterprise – A profile at International Conference on Social Entrepreneurship for sustainable development in emerging economies, Organized by Malleswaram First Grade College on December 2012
  • E-learning Pedagogy: tools to enhance effective e-learning environment, National level seminar, on strategic Value creation in higher education, 10 & 11th Feb 2010

Book Chapters (Reviewed)

James O’Brien - Management Information Systems, published by McGraw Hill Education (India)., Pages 1-110.Chapter 1 and 2, (ISBN: 978-93-5316465-2)

Research Projects

Market Survey: Report to evaluate the demand and necessity of certification course on CCTV Installation and Maintenance for Ramaiah Polytechnic College – 2019

Feasibility of Establishing Engineering College in Nelamangala: Assisted in data analysis for feasibility of establishing an Engineering college in Nelamangala

Empirical and internship Guidance

Guiding PGDM/MBA students since 2012 at M S Ramaiah Institute of management

Developmental Programs Attended

  • Research AI Day: Usable Artificial Intelligence, IIM Bangalore on June 29, 2019
  • Indian Higher Education – Challenges of Quality & Brand Building, Organized by Education Promotion Society for India (EPSI), Bangalore, Nov 24, 2018
  • Cyber Security, fraud and operational Risk management, Management Develop, Oct 31, 2018
  • Measuring Value of Human Resources using HR Analytics Workshop at IBS Business School, Bangalore, April 15, 2016
  • Advanced Business Research a Management Development Programme at M S Ramaiah Institute of management,18th and 19th may 2016
  • Affiliation to Accreditation with special reference to maintenance of quality in higher education at Sambhram Institutions, March 08, 2012
  • Data analytics using “R” statistical software, at Christ university, Bangalore, 23 & 24 Nov 2015
  • How to train/prepare the CEO’s of 21st Century and “Mathematics for All”, at Sambhram Institutions, Jan 21, 2012
  • Data analysis for management research using SPSS, at Sambhram Institutions, July 6 and 7, 2012
  • Faculty Development Programme/in-house symposium, at M S Ramaiah Degree College, 8th and 9th Jan 2010

Administrative Responsibilities Handling

  • ERP Administrator at Ramaiah Institute of Management, since 2012
    • Backend process – Giving subject rights to professors, managing student database, their logins, parent login, Internal assessment data, results data, promoting students to next semester in ERP, communicating with vendor, answering queries of students and teachers etc etc
  • Student Discipline and Sexual harassment committee member at Ramaiah Institute of Management
  • SC/ST committee (prevention of atrocities) at Ramaiah Institute of Management

Resource Person

  • Resource Person for NET/SLET aspirants for Information and Communication Technology topic, organized by Tathagata Academic & Research Foundation, November 10, 2019.
  • Board of Examiner for Mount Carmel College, Autonomous, PG department, Bangalore November 2019.
  • Resource Person for NET/SLET aspirants for Computer Fundamental topic, organized by Tathagata Academic & Research Foundation, May, 05, 2019.
  • Board of Examiner for Mount Carmel College, Autonomous, PG department, Bangalore April 2019.
  • Examiner/Question paper setter for B M S College of Engineering, MBA department (Autonomous) for PG, Bangalore April 2019.
  • Examiner/Question paper setter for Ramaiah University for UG, Bangalore, 27th March 2019.
  • Question paper setter for Karnataka Public Service Commission, (KPSC), KAS Category, Government of Karnataka, Bangalore Sept 24, 2018.
  • Examiner for Karnataka Public Service Commission, (KPSC), KAS Category, Government of Karnataka, Bangalore June 08, 2018.
  • Resource Person for National conference on Emerging trends in commerce, management and Technology, organized by PG Department of Commerce, SIMS in association with Indian Academicians and Researchers Association, Mar, 24 2018.
  • Examiner for Karnataka Public Service Commission, (KPSC), KAS Category, Government of Karnataka, Bangalore May 14, 2017.
  • Examiner/Question paper for Tumkur University for PG, Tumkur, December 2017.
  • Examiner/Question paper for St Josephs’ Evening College (autonomous) for PG, Bangalore, April 2015.
  • Examiner/Question paper for Mount Carmel College (Autonomous) for PG, Bangalore, October 2014.
  • Resource person for Refresher Course, UGC Academic Staff College, Bangalore University, MHRD, Govt of India, Feb 3 2012.
  • Resource person for Refresher Course, UGC Academic Staff College, Bangalore University, MHRD, Govt of India, Mar 25 2011.
  • Resource person for Refresher Course, UGC Academic Staff College, Bangalore University, MHRD, Govt of India, Jan 29 2011.
  • Examiner/Question paper for JyotiNivas College (Autonomous) for PG, Bangalore October 2010.
  • Conducted a Seminar on “E-Commerce and Security” at CMR Institute of management Studies, Bangalore Feb 02, 2009.
  • Resource person for Refresher Course UGC Academic Staff College, Bangalore University, MHRD, Govt of India, Oct 13 2008
  • Resource person for Orientation Progamme, UGC Academic Staff College, Bangalore University, MHRD, Govt of India, May 31 2006
  • Board of Examiner to Bangalore University Since 2003 for PG Department for Information Technology, Systems and Business Analytics